Our product team delivers smart usability and evocative forms using a robust design process, from strategic ideation to implementation
Partner.
Our growing roster of creative partners includes some of the world’s most influential brands and forward-thinking startups.
We build lasting relationships based on trust, transparency and open exchange at every stage of the design process, from crafting a tailored scope and brief to collaborating in research and development workshops.
Our approach to partnership is the platform on which our proven design process rests – and many of our collaborators have been with us from the beginning.
Toolbox
Collaborative brief creation
Brand immersion
Consumer workshops
Discover.
Our team sees the world differently, and we know how to ask the right questions to uncover new observations.
At the outset of every project, we conduct in-depth research to discover and define relevant human behaviours and mindsets, which drive insights.
Our research capabilities are multilayered – from ethnographic research in the form of user interviews and group workshops to analyzing global micro and macro trends. We also explore the cutting edge of material and technological possibility. During this phase, our research team works closely with our product design team to transform insights into tangible opportunities.
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Ethnographic research
Market benchmarking and competitor analysis
Trend research
Technology roadmap
Define.
Driven by the opportunities discovered during the research phase, our product team defines a vision for the project in line with our partners’ values and aspirations.
This vision drives the creation of a series of concept stories based on new formats and functionality, which in turn leads to the generation of an intelligent design language and an appropriate CMF strategy. These compelling concept stories are realized through sketching, UI/UX scenarios, conceptual CAD, and maquette models.
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Functional architecture
Design language
Concept generation
Colour, Material, Finish
Refine.
We have a rigorous concept development process during which we refine and detail the concept stories our partners have selected to move forward with.
Our product team uses software tools to create multiple iterations of a design to refine form, function and CMF, and to develop photorealistic visualizations. Our engineers construct test rigs and functional prototypes to develop and perfect mechanisms and build in robustness through testing. The physical and digital teams work hand-in-hand to ensure physical and digital UX is robust and compelling.
We also partner with leading workshops around the world to create sophisticated appearance models for market research and exhibitions.
Toolbox
Photorealistic visualisation
Functional mock-ups
Appearance models
